Local SEO built for law firms

Get found when
clients need you most

When someone searches “lawyer near me” or “family attorney [city],” your firm should show up first — not Avvo, not FindLaw, not the firm across town. We get you into the Google Map Pack without the agency runaround.

See PricingGet Free Audit
Sound familiar?

The problems law firms face online

Legal directories outrank you

Avvo, FindLaw, and Justia dominate search results for your practice areas. Potential clients find the directory, not your firm — and pay per lead for your own prospects.

Expensive agencies, vague results

Legal SEO agencies charge $3,000–$10,000/month with 12-month contracts. Their reports are filled with jargon, and you have no idea what you're actually getting.

Reviews don't reflect your work

You've won hundreds of cases, but your Google profile has 8 reviews. Meanwhile, the personal injury mill down the street has 200+ and shows up first in Maps.

What we do for law firms

Everything you need to outrank the directories

Practice Area GBP Setup

We optimize your Google Business Profile for your specific practice areas — family law, personal injury, criminal defense, immigration — with the right categories and service descriptions.

Client Review System

Ethical, bar-compliant review generation. After case resolution, clients receive a simple request to share their experience on Google.

Practice Area Tracking

GeoGrid tracking for your key searches: 'family lawyer [city],' 'DUI attorney near me,' 'personal injury lawyer.' See where you rank at every point in your jurisdiction.

Legal Directory Citations

Consistent firm information across Avvo, Justia, FindLaw, Martindale, your state bar, and 50+ directories. Clean NAP data builds trust with Google.

Practice Area Content

Blog posts and practice area pages targeting searches like 'how to file for divorce in [state]' and 'what to do after a car accident.' Content that attracts clients, not just traffic.

Legal Authority Backlinks

Backlinks from legal associations, bar directories, law school alumni networks, and local business organizations that establish your firm's authority.

Rankings by Practice Area
1
Family Lawyer [City]+4
2
Divorce Attorney [City]+3
3
Criminal Defense Lawyer Near Me+5
1
DUI Attorney [City]+6
4
Personal Injury Lawyer [City]+2
Track every practice area

See where you rank for the searches that bring in clients

We track your rankings for every practice area keyword across your jurisdiction. Family law, criminal defense, personal injury — each gets its own GeoGrid map and progress tracking.

  • Rankings by practice area
  • Competitor firm comparison
  • Directory vs. organic position tracking
  • Client intake correlation
Build trust with reviews

Ethical review generation that respects bar rules

We understand the ethical constraints lawyers face. Our review system requests honest feedback after case completion — never during representation, never with incentives, fully compliant with your state bar's advertising rules.

  • Post-resolution review requests only
  • Bar-compliant language and timing
  • Review monitoring and response drafts
  • Negative review alert and guidance
Review Growth — Last 6 Months
4.9
5
88%
4
8%
3
4%
2
0%
1
0%
42 total reviews (+34 since starting) · 0 negative reviews
Trusted by law firms

Results from real attorneys

“As a solo attorney, I needed local visibility without the agency runaround. The Growth plan delivered — I'm now #1 for 'family lawyer Seattle' and the leads are consistent.”

R
Rebecca Chen
Family Law Attorney, Seattle WA

“We were invisible behind Avvo and FindLaw. Within 90 days, our firm shows up in the Map Pack for 'criminal lawyer Atlanta.' Client inquiries are up 60% and we canceled our Avvo subscription.”

D
David Okafor
Criminal Defense Firm, Atlanta GA
Pricing for law firms

Pick the plan that grows your practice

No hidden fees. No contracts. Results in 90 days or your third month is free.

Starter
$499/month

For solo practitioners getting started online

  • GBP optimization & management
  • 4 practice area GBP posts/month
  • Legal directory citations
  • 5 keyword rank tracking
  • Monthly performance report
Get Started
Growth
$999/month

For firms ready to outrank the directories

  • Everything in Starter
  • Client review generation system
  • 2 legal blog posts/month
  • 25 citation submissions/month
  • GeoGrid tracking
Get Started
Dominate
$1,999/month

For firms that want to own their market

  • Everything in Growth
  • 5 legal backlinks/month
  • 4 blog posts/month
  • Competitor firm monitoring
  • Priority chat support
Get Started
Compare all features →

Frequently asked questions

Do you understand bar advertising rules?
Yes. All content and review requests comply with state bar advertising guidelines. We never make outcome guarantees, use testimonials improperly, or create content that violates ethical rules. We adapt our approach to your state's specific requirements.
Can you target multiple practice areas?
Absolutely. We optimize for every practice area your firm handles. Each practice area gets its own keyword strategy, content plan, and GBP service description. Multi-practice firms are common among our clients.
How do you handle competing with legal directories?
We take a two-pronged approach: optimize your GBP to appear in the Map Pack (which shows above directory results) and build your website's authority so your organic listings compete with directory pages for practice area searches.
Do you work with multi-partner and multi-location firms?
Yes. Each office location gets its own GBP optimization and citation building. For multi-partner firms, we can also optimize individual attorney profiles alongside the firm listing.
How long until we see more client inquiries?
Most law firms see increased inquiries within 30-60 days. Map Pack placement typically improves within 60-90 days. If you don't see results in 90 days, your third month is free.
Is review solicitation ethical for lawyers?
When done correctly, yes. We request honest reviews after case completion only — never during active representation, never with incentives. Our review request language is reviewed for bar compliance and we adapt it to your state's rules.